Oldsmobile, 1961




the utopian imagination of the Detroit automakers,

Oldsmobile, 1961. This is as neat a vision of consensus order as one will find anywhere in American culture: Norman Rockwell landscape, patriotic colonial architecture, confident man, fawning wife, mirthful children, jolly firemen, and reassuring reminders of the jet-age military. Five years later an ad like this would appear to be from a different country.